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EVO, Lobby https://images.squarespace-cdn.com/content/v1/5c5f3a87fd679375e2338ea6/1627323848875-3U0U9RGK60ZE4YSSV18U/image-asset.jpeg welcome - The James Park Ridge Lobby https://images.squarespace-cdn.com/content/v1/5c5f3a87fd679375e2338ea6/1618244714133-H9C3ABOBGPQ6I62FAAX4/One_Ten-34.jpg welcome - One Ten, Co-Working Lounge https://images.squarespace-cdn.com/content/v1/5c5f3a87fd679375e2338ea6/1622740987506-2IVQDIVPOMFVBC58OWXT/image-asset.jpeg welcome - The Benjamin, Model Home https://images.squarespace-cdn.com/content/v1/5c5f3a87fd679375e2338ea6/1675270037944-KG2ILR5QMXGW6WENZ8RI/image-asset.jpeg welcome - Rivet 26 https://images.squarespace-cdn.com/content/v1/5c5f3a87fd679375e2338ea6/1549750074552-G4L2R9TF72RWJY3EQ5XA/Lobby+1_web.jpg welcome - The Green at Bloomfield, Lobby https://images.squarespace-cdn.com/content/v1/5c5f3a87fd679375e2338ea6/1622741479059-AVZ72UZYJAD1WK3H4T1P/image-asset.jpeg welcome - The James Park Ridge, Courtyard https://images.squarespace-cdn.com/content/v1/5c5f3a87fd679375e2338ea6/1618244540300-KB5SY5NWVVU9P8XN9G3X/Enclave+for+BNE-6.jpg welcome - The Enclave, Spin Studio https://images.squarespace-cdn.com/content/v1/5c5f3a87fd679375e2338ea6/1627391192737-FKPPYQT8SIWIZQ3I5UDE/image-asset.jpeg welcome - Dey & Bergen Pool Deck https://images.squarespace-cdn.com/content/v1/5c5f3a87fd679375e2338ea6/1618244562532-ZJL6O3QW784TG8DK93KA/RETOUCHED+2.jpg welcome - The Enclave https://images.squarespace-cdn.com/content/v1/5c5f3a87fd679375e2338ea6/1622741218777-MPFLOWTNC9MQSEBR72KM/image-asset.jpeg welcome - The Benjamin, Rooftop https://images.squarespace-cdn.com/content/v1/5c5f3a87fd679375e2338ea6/1618244460823-95X5QVJ6MI01ZUUG86ED/0M7A0071_edit.jpg welcome - The Enclave, Game Lounge https://images.squarespace-cdn.com/content/v1/5c5f3a87fd679375e2338ea6/1618249140150-F41BXZEXNQNUCD4KS5EY/Dey+%26+Bergen+Model+Units-ViewEdit-8.jpg welcome - Dey & Bergen, Model Home https://images.squarespace-cdn.com/content/v1/5c5f3a87fd679375e2338ea6/1557864263406-0AC1SU5B0TKMD8SG82XN/EXT_0M7A7769.jpg welcome - One Harrison https://images.squarespace-cdn.com/content/v1/5c5f3a87fd679375e2338ea6/1618244518625-L6QSRWBCIRQEDYIAIIPJ/0M7A9988_edit.jpg welcome - 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Stonehill at West Orange, Lobby https://images.squarespace-cdn.com/content/v1/5c5f3a87fd679375e2338ea6/1557864337559-GIZSX9SS0ZE732SQS8XA/INT_0M7A8127_V2.jpg welcome - One Harrison, Kids Playroom https://images.squarespace-cdn.com/content/v1/5c5f3a87fd679375e2338ea6/1549750091240-UY45U2120H18HYHDP8O3/1181009084986671567114116.jpg welcome - The Green at Bloomfield, Model Home https://images.squarespace-cdn.com/content/v1/5c5f3a87fd679375e2338ea6/1618244598902-RN6HE6H8AJJC6IJ23R90/0M7A0544_edit.jpg welcome - The Enclave, Rooftop Lounge https://images.squarespace-cdn.com/content/v1/5c5f3a87fd679375e2338ea6/1557864296286-1EEXO7RUWX160PW7LUW3/INT_0M7A8153.jpg welcome - One Harrison, Resident Lounge https://images.squarespace-cdn.com/content/v1/5c5f3a87fd679375e2338ea6/1675268919242-QZE4KUZVW7P1IG23Y5AV/image-asset.jpeg welcome - 99 Bridge, Lounge https://images.squarespace-cdn.com/content/v1/5c5f3a87fd679375e2338ea6/1675270844777-I78X730TDTKMAFX48N8V/Quin-Sleepy-Hollow-Interior-Plainfield-NJ-0439-%28Web%29.jpg welcome - Quin, Model Home https://images.squarespace-cdn.com/content/v1/5c5f3a87fd679375e2338ea6/1675269097727-VLHR8X7C9NRWEHXUYSC4/image-asset.jpeg welcome - The Kingsley, Outdoor Pool Deck https://images.squarespace-cdn.com/content/v1/5c5f3a87fd679375e2338ea6/1550780254584-KMBXNQVGNCHVDOE6P563/2019_02_21_15_11_04_The_Link_At_Aberdeen_Station_thelinkataberdeen_Instagram_photos_and_videos.jpg welcome - The Link at Aberdeen Station, Model Home https://images.squarespace-cdn.com/content/v1/5c5f3a87fd679375e2338ea6/1618244525373-QC5BN4VEJT0G0W8L1TYM/0M7A9625_edit.jpg welcome - The Enclave, Mail Room https://images.squarespace-cdn.com/content/v1/5c5f3a87fd679375e2338ea6/1618244552859-7QASJACVMJL0P88YDLZQ/The+Enclave+-+Model+Home+Kitchen.jpg welcome - The Enclave, Model Home https://images.squarespace-cdn.com/content/v1/5c5f3a87fd679375e2338ea6/1618244634648-3CHWKZAY63NK6C7K1EIX/0M7A0744_edit.jpg welcome - The Enclave, Kids Playroom https://images.squarespace-cdn.com/content/v1/5c5f3a87fd679375e2338ea6/1618249181958-F5GIFFLOJC6YELCBSDVB/DSCF3791-HDR_TheGrove_Selects.jpg welcome - The Grove at Piscataway, Clubroom https://images.squarespace-cdn.com/content/v1/5c5f3a87fd679375e2338ea6/1618249035061-TNTFL0C85P4AT47S66LO/One_Ten-62-edit.jpg welcome - One Ten, Model Home https://images.squarespace-cdn.com/content/v1/5c5f3a87fd679375e2338ea6/1618249101264-EQXPSKE9KKXOMX2VMPDM/Dey+%26+Bergen+Model+Units-53.jpg welcome - Dey & Bergen, Custom Modular Closets https://images.squarespace-cdn.com/content/v1/5c5f3a87fd679375e2338ea6/1618249094800-676B5992ZJFO0ZGSN5C0/Dey+%26+Bergen+Model+Units-28.jpg welcome - Dey & Bergen, Studio Model Home https://images.squarespace-cdn.com/content/v1/5c5f3a87fd679375e2338ea6/1618249235439-GIF61LIQDXV0G9287777/DSCF6310_TheGrove_Selects.jpg welcome - The Grove at Piscataway https://images.squarespace-cdn.com/content/v1/5c5f3a87fd679375e2338ea6/1731344114740-2X7NX3OMGQSHVOP5MVFJ/image-asset.jpeg welcome - The Ivy, Lobby Lounge https://images.squarespace-cdn.com/content/v1/5c5f3a87fd679375e2338ea6/1731344487240-WOHXRP3RUGSMZPP0IN7F/image-asset.jpeg welcome - Stonehill at West Orange, Sports Simulator Lounge https://www.bestanyc.com/process daily 0.75 2024-11-11 https://images.squarespace-cdn.com/content/v1/5c5f3a87fd679375e2338ea6/6ba0e8f7-100f-4a90-b2b1-f2ba6345c066/Stonehill+Exterior-69.jpg process - 5. Sell with strength Selling is both science and art. Using a macro-to-micro approach, Besta will guide your onsite sales/leasing staff to strategically present the unique benefits of your real estate opportunity and maximize its value. To create and sustain demand, we’ll help develop key pricing strategies that dually exercise inventory control tactics with incentive programs to help your asset achieve its fullest profit potential at an optimized velocity. - Sales/leasing presentation strategies - Pricing and inventory control - Incentive programs https://images.squarespace-cdn.com/content/v1/5c5f3a87fd679375e2338ea6/1618250124946-GXF5SYERJW7RTN0HLHZM/One_Ten-69.jpg process - Audit services You’re not getting the results you hoped for, and you can’t put your finger on the problem? Let us take a look under the hood. We’ll assess every touch point of your customer presentation, from an outsider’s perspective, to get your marketing effectiveness back on track. https://images.squarespace-cdn.com/content/v1/5c5f3a87fd679375e2338ea6/8e99e970-4fe7-4dd1-80b1-21eace182aa9/Stonehill+Amenities-49.jpg process - Special projects You’re ready to take your portfolio to the next level, but your current employees don’t have the bandwidth to drive it? Consider Besta an extension of your team. We’re ready to join in and help, for as long or as little as you need us. https://images.squarespace-cdn.com/content/v1/5c5f3a87fd679375e2338ea6/e6a40ee6-b612-4840-be9e-50cd7dd796c3/Chatham+River+Neighborhood-22.jpg process - 1. Define your targets Every marketplace wants for something a little different, and often for different reasons. Before you engage your architect, we’ll start with an in-depth demographic and competitive analysis to define the unique perspectives of who you’ll be selling to, what they’ll be looking for, and who you’re up against. - Competitive analysis - Target market identification - Exterior & interior design approach - Marketing plan, budget & schedule https://images.squarespace-cdn.com/content/v1/5c5f3a87fd679375e2338ea6/061d8c61-ff42-4dfa-b9f9-9a4a6f7c40fd/D%26B+SELECT+8.jpg process - Skipped a step? OK, OK, OK: maybe you skipped a step, and maybe you’re in a pickle. But hey, life’s chock full of lessons, and there’s no time like the present to give us a call. No matter where you are in your building process, Besta is ready to help your project maximize its potential. Reach out and let’s talk about your needs. https://images.squarespace-cdn.com/content/v1/5c5f3a87fd679375e2338ea6/e5b4fa06-d664-436a-b5c2-cfa6f26cc6ce/Untitled+design.png process - 3. Amplify the X-Factor Break through the competitive noise with an expertly curated brand experience, thoughtfully executed with your creative team to personify your development’s design and captivate your audience at every touch point. - Brand development - Integrated interior design - Sales office displays - Collateral & website design - Photography & videography direction - Signage package development & coordination https://images.squarespace-cdn.com/content/v1/5c5f3a87fd679375e2338ea6/1557417848917-6TE36UZBOP5ONFHDVXTK/shutterstock_378721525.jpg process - 4. Get the word out, wisely It’s showtime! Let’s roll out the red carpet and make our first impression count. We’ll collaborate with your various media partners to craft tailored marketing programs that ride the wave of your launch, combining stunning visuals with laser-focused media strategies to make every newcomer feel like this home was crafted just for them. - Grand Opening launch - Media strategy - Digital targeting - Social media - Public relations strategy - Broker partnerships - Resident retention strategy - Community partnerships - Events strategy https://images.squarespace-cdn.com/content/v1/5c5f3a87fd679375e2338ea6/65722d26-0d47-4757-a740-012233700ea8/The+Ivy+120123-31.jpg process - 2. Build with intention Now that we know our audience, let’s build something that feels personalized just for them. Besta will partner with your architect to plan the right suite mix and amenity program for enhanced market absorption. We’ll optimize the efficiency and functionality of your floor plans and common areas to maximize your price per square foot. Besta also guides your designers throughout the finish and furniture selection process to ensure that your project wows against the competition in all the right places (and without unnecessary overspend). The result is an efficiently planned, high-style design that resonates en masse, without breaking your budget. - Suite mix planning - Floor plan assessment - Amenity programming - Interior design direction - Installation coordination https://www.bestanyc.com/connect daily 0.75 2021-04-12 https://images.squarespace-cdn.com/content/v1/5c5f3a87fd679375e2338ea6/1618250213683-OOI40SJM5NUMHZAZ0TH4/Dey+%26+Bergen+Model+Units-21.jpg Connect https://www.bestanyc.com/about daily 0.75 2023-02-27 https://images.squarespace-cdn.com/content/v1/5c5f3a87fd679375e2338ea6/1550849119837-Y7HDQ0QJ9OWTL4ZHUQNH/_LAB3626-319-28%2B%25281%2529.jpg about - Kristina Hedden-McGratty Owner | Besta Love what you do and you’ll never work another day in your life. As the owner of Besta, I help builders big and small create show-stopping residential experiences that add value to the neighborhoods around them and maximize market impact. Using a combination of tasteful design, integrated branding, and a highly-targeted marketing strategy, Besta provides the road map at the beginning and the guidance along the way so that our clients’ projects can be successful in the end. With more than 15 years of experience in real estate marketing and design, I specialize in delivering sales results for all asset types. Prior to Besta, I was Regional Vice President of Marketing for K. Hovnanian® Homes, charged with a portfolio of over 60 new-home communities across 6 geographic divisions. Before then, as Vice President of Marketing for BNE Real Estate Group, I oversaw the architectural design, marketing and leasing strategy for their portfolio of multi-family developments, made up of more than 8,000 luxury apartments throughout the Tri-state area. And before then? A young and eager twenty-something, I started my career on the agency side as a Project Manager for The Marketing Directors in Manhattan, where I worked alongside top city developers to drive their marketing programs for optimum sales performance. Bottom line: I’ve seen just about every product type from just about every angle. Today, the result of my collective experience is a well-rounded perspective of what’s most important to not only my clients, but the communities they build in. I understand the goals, the complexities, the pressures. But maybe most importantly, the nobility of what we do for a living: we build homes. And now as I embark on this adventure with Besta, I look forward to sharing my unique expertise with our current and future clients, to elevate their success and drive their business to new heights. ‘Till then, Kristina https://images.squarespace-cdn.com/content/v1/5c5f3a87fd679375e2338ea6/1597676234454-38BL5HLBSQRP80WZY79Q/SarahRogers.png about - Sarah Rogers Residential Consultant | Besta A lover of all aspects of real estate, I have spent the last 9 years immersed in the planning, design, branding, marketing, and sales and leasing of residential developments throughout the tri-state area. Prior to joining Besta, I spent time as Regional Vice President of Marketing for K. Hovnanian® Homes, delivering unique marketing strategies for townhome and single-family communities hungry for traffic and sales. Prior to that, as Senior New Development Project Manager at CORE, a Manhattan based brokerage, I spearheaded new development consulting on luxury condominium projects that transformed the New York City skyline and totaled over $2 billion in projected sales. And before CORE, my career started as a Project Manager at The Marketing Directors, where I developed marketing strategies to maximize sales and leasing goals across a portfolio of New Jersey and New York based communities. With experiences in every phase of a project’s timeline, I take pride in assessing each client’s needs ensuring that projects are successful and ultimately, that residents are happy in their new homes.